I Wonder Where is Nuffnang’s innit Heading to? Is It Your Loss to Be Out?
When I decided that I still want ads from other SEA ads company on this blog, it meant I would be out of the Nuffnang Exclusive club and the usage of it’s innit service.
Actually, initially, I was rather sad, or felt that it was really pity, because I thought init could be a rather good tool to bring in traffic, since Jialat dot Com is so new. Since the day that I was out, which was 13rd Jan (or was I ever IN the club? I wonder, keke), I visit innit once or twice a daily, to see if there is anything good, funny, useful, to read.
However, today, I totally feel that, it is not a loss to me. First of all, the traffic there is actually not very great, not as great as ping.sg, or tomorrow.sg. I compare the traffic that I ever gotten from innit, to those I gotten from ping.sg or tomorrow.sg, or even those organic traffics from search engines in recent days, it is really peanut (not the 600k Sing dollars one of cause lah). And I found that, since the activation of the exclusive club, I guess many are kept out of the club, and hence it seems that the traffic there drops a lots. Many times, I saw the most popular post on the chart, the number 1, was with just 20 over clicks, or less. Ok, 20 over clicks is still traffic, but it really seems pathetic to me.
Another thing that I am not so happy with innit, since day one, is the fact that we the bloggers need to actually “add post” manually, instead of, like what ping.sg is doing, auto-update with maybe 1 click on the button. I have to admit that I am not so familiar with innit, maybe I was wrong and there is this function there. Can anyone enlighten me? This is really troublesome. Every time I got a new article, I have to go there, add new post, copy and paste, copy and paste, and copy and paste a few times, to get it done. What if I got a few articles in a day? I got to do it as many times! What’s worst is, some people just abuse the service. Unlike ping.sg which is by tracking the blog’s feed, and what’s updated will always be the latest (I think we can still play with it by changing our post’s timestamp, am I right?), innit this pure manual system gives users a loophole. I encountered before that, once I saw a thread title which was rather interesting, and I clicked on it. Upon entering the blog, then I realized that it was actually a post that was few months old. The users can anyhow manually add any post, regardless of the timestamp.
The last thing, which I feel most uncomfortable now, is that it seems like it is becoming a Nuffnang fans club or worshiping site, instead of blog networking. Every time I visit there, for sure I would see some Nuffnang-praising articles there. There are always a few such articles among the top 10 posts also. And I heard, there is administrator and if your article was of something bad about Nuffnang, it would be removed. It means you will only see those articles about the founder’s attending certain national TV programmes, about those activities sponsored by the company, about their gathering, about how much they earned from the company, and how proud they are to be in the club. How about those unhappy stuffs? Those negative issues? I doubt people there will get to see those. It makes me uncomfortable because the way it is run now, is so so so similar to some churches or MLM companies. You were in the circle or the group, and you only hear cheers, praise, compliments, positive stuffs about the circle or group. And you are somehow being “told” into believing that it is really good stuff and worth waiting, even though you are making nothing now.
I am glad that I am out. And thanks for giving me such opportunity, to milk every drop out from Advertlets, kekekeke.
January 24th, 2008 at 3:29 am
You’re quite right with your analysis. Exclusivity is not mean exclusive just because you termed it.
Exclusive but in what way? What are golds and diamonds if they have no values? They would be just like pebbles and stones.
One thing they did not put a consideration on is that they need the support of blogging community more than anything else. More than the blogging community need them. From the way they handled the community whom are so called their partnership, we can tell their agenda. And they are behaving a wee unmistakenly arrogant.
Its a bit of the egg and chicken situation. You need more chicken, so you can have more eggs. And you need more eggs too, then you can have more chickens. By hanging a “EXCLUSIVE” sign, they’re just cutting out on the supply of the eggs or chickens. What are the consequences? You get lesser chickens or lesser eggs.
This is not a smart move, i don’t know who came up with that but if you wanted to call something exclusivity and you’re sincere about it, then there is no more genuine than to come up with something really exclusive.
The exclusivity that we’re seeing now is no more than what normal nuffnangers had been offered for as long as we can remember. So my point is, there are no exclusivity, only a declivity as i see it. And that is what they do to bloggers who had given them the chance to succeed. We have seen them thanking bloggers and advertisers all over the blogospheres. Are they genuine? Did they walk their talk? You are not stupid. You can decide.
January 24th, 2008 at 5:10 pm
To be a great company, it’s absolute paramount that the people running it show their class.
Josh Lim had great support in the community and Paddy Tan too ever since they started. There is a certain standard they had observed.
What happened with Nuffnang in recent months are bad piece of business on their part, no doubt about that. That sort of thing upset their reputation. They should do all possible and allow their reputation to grow, instead they’re doing the opposite.
January 24th, 2008 at 5:41 pm
Good post. I have read about Nuffnang telling bloggers they need to pay them first without getting paid from advertisers. From the way they said, it sounded like they are traumatised by this. I just wanted to say, in every business it is the same. You have your starting cost. The man selling noodles has to pay for his noodles before he can sell it to you. The man selling shoes needs to buy shoes and rent a space before he can sell shoes to you. Its all part of the running cost. I dont understand why are they so particularly feeling themselves doing one big helluva favour to bloggers. For me, it is just normal since they decide how bloggers get paid and whence to get paid, so why come out and bitch about it? Ultimately Nuffnang were in control and since you guys are in control, you design your system within your means.
September 3rd, 2008 at 5:20 am
wow
its very interesting point of view.
Good post.
realy gj
thank you