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Remember this campaign that started in late Oct? Obviously it is so popular that Levi’s extends it to end of January.

One may wonder, what is Levi’s going to do with all the used, 2nd hand, old jeans? Here’s the answer:

This was on 9th Jan Lian He Zaobao. It said that all the used, old jeans collected will be donated to the poor in Thailand and Cambodia. Till now, Levi’s has collected around 100 thousands used, old jeans.

Since it is for charity, I may dig out my old jean which I can’t fit in anymore and bring to Levi’s shop then.

These are interesting as well:

• Levi’s Gives You $50 For Your Old Jeans