Cup Size Just Getting Bigger And Bigger

Something good and encouraging during this economy downturn.

While clothes designers have whittled down dress sizes so that even a musclebound woman can wiggle into a size 2, brassiere makers are defying fashion convention by selling bras with bigger cup sizes. These days, many women — to their shock or glee — are finding that DD is becoming the new C.

At Wacoal America, one of the largest bra makers in the country, 36DD is on track to replace 36D as its most popular size in 2009. (Three years ago it was 36C.) Bare Necessities, an online lingerie retailer, said 34DD was its No. 10 best-selling size last year, up from No. 17 in 2002. And this fall Elle Macpherson Intimates will introduce its first collection for fuller-busted women, offering cup sizes from D to G.

“It’s the ascendancy of the DDs,” said Noah Wrubel, the chief executive of Bare Necessities. “The bras that women are wearing these days are not their mothers’ bras.”

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3 Comments

  1. wayang times says:

    I think this is a food lifestyle “problem”. Alot more people are eating alot more food, and most of the time, lack the activity levels to burn off the calories, which are turned into fat, and guess what, breasts are mainly fats! lol.

    wayang times’s last blog post..Latest Photos of Taiwan IT Girls 2009

  2. Jessen says:

    I guess girls nowadays have bigger breast… lol

  3. admin says:

    Yes, the modern diet is the key.

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