Singapore Navy Ad Campaign
It is kind of sad that I got to know about this interesting campaign from a foreign website, while I am actually living in Singapore. Now, who actually saw this direct mail from Singapore Navy? Can anyone send me any photo of it? This is definitely an interesting campaign by SAATCHI & SAATCHI Singapore
Saatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer’s jacket, complete with medals and decorations. The mock uniforms are to help the students better imagine themselves dressed for success. 6,000 direct mailers were mailed to graduating ‘A’ level students in December 2008. 4.7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.
“We sent out direct mailer packs, which opened out to be the ultimate uniform – a crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket.”
source (I don’t know who sets up this site)
Link to Cannes Lions Saatchi & Saatchi entry, via Campaign Brief Asia
am glad u like this
bel ong,
Are you from Saatchi & Saatchi?
This campaign is creative and interesting.