American Bra Sizes Growing Bigger And Bigger
Are you happy with this?
The Full-Figured Bra Business Is Booming
Susan Nethero, who runs a small specialty chain called Intimacy that sells bras up to a K cup, says that what she needs, mostly, is simple: more big bras. “Full-figure bras have sold far faster and larger than average-size bras. Full-busted sales have grown by at least 10 percent over the past year, and 74 percent of my bra business is now with cup sizes larger than DD,” she told WWD. “I wish there were more. We are not getting enough new [full-figured] product.”
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