China Company Registers “Diana” As Lingerie Brand
Do you like this?
As adverts go, it is certainly eye-catching. But whether it is tasteful to use a lingerie-clad Princess Diana lookalike to sell underwear is another matter entirely.
This bizarre promotion, which urges consumers to ‘Feel the Romance of British Royalty’, has been splashed across billboards in China by a lingerie company called Jealousy International.
And to mark the anniversary of Diana’s death on August 31, 1997 – caused by a road accident in Paris – the lingerie company unveiled the new range at Shenzhen airport in southern China.
While in Britain the date was marked by admirers leaving some 30 bouquets of flowers outside Kensington Palace, it was a contrasting scene in Shenzhen.
The model posing as Diana is shown in her bra and knickers, and depicted holding a cello and bow as she casts her eyes down towards a young child.
A British journalist who happened to see the images this morning was appalled. Sam Chambers said: ‘I was just going to collect my baggage from the carousel when I saw it flash up on a rolling advertising screen and couldn’t quite believe what I was seeing.’
Mr Chambers, who is originally from Kent, but has worked in China for a decade, added: ‘I thought, surely not, because it was rolling quite quickly. So I waited to check when it came up again and, sure enough, there was an image of Diana.
‘It’s all the more striking because today is the anniversary of her death.’