5 Full Days In Front Of Mirror
Women, in the name of being pretty.
For those men wondering why do their partners take so long to come out of the bathroom, it must be no secret they’re making themselves pretty. A new survey shows a woman spends 5 days a year doing precisely that.
Cosmetic giant QVC Beauty conducted a survey among its female customers (1,000 of them) to see how much time the allot daily for their beauty routine and how much beauty product they use.
The results were surprising to say the least, as the Daily Mail also points out, since the average British woman spends 5 whole days in front of the mirror each year.
“Between them, British women use enough lipstick each day to draw a line from London to New York, on top of 880 gallons (4,000 liters) of foundation and more than 16million sweeps of the mascara wand,” the Mail says of the same survey.
Women were also queried about how much makeup they use and on what occasion, with an estimated 40 percent of them saying they wouldn’t even consider leaving the house without it, let alone actually do it.
A smaller fraction, just 19 percent of respondents, said they would rather operate cuts on the budget for food than think about not buying a beauty product they want / need.
On the same note, one in four women said they considered cosmetic products an essential and not a luxury, wherefrom the refusal to slash the beauty budget.
“Women spend an average of £653.64 a year on beauty products, more than £43,000 in a lifetime, and 53 per cent say that the recession has had little or no impact on their purchasing patterns,” the Mail says of the findings of the survey.
“Londoners are most likely to splash out, spending more than £955 on average, while those in the North West spend the least, £567. The total annual outlay is £16 billion,” the publication further informs.
As Kate James, head of buying for QVC Beauty, puts it, cosmetic products will never lose their appeal with women because they make them feel good by making them prettier.
“With more disposable income, modern women are savvier beauty shoppers than ever, getting the best prices from their products and learning the best ways to use them before anything even touches their skin,” James adds.